A website is meeting point for an organization’s administration, customer relationships, sales, and marketing strategies. It is only one piece of your Marketing Mix, Your Customer Relationship Management, Sales Platform, and Administrative Tools.
Bringing all of this into one media is challenging. Ensuring that your website is also ACCESSIBLE to everyone means it is even more challenging. A balance between design, information, sales tools, and a user friendly interface means collaborating. Don’t forget this one often forgotten piece; ACCESSIBILITY.
How is your website viewed by individual browsers is important.
How is your website viewed by those with specific visual, auditory, neurological, and physical disabilities is also important.
The WAI – Web Accessibility Initiative provides web designers with clear guidelines and resources on how to ensure their projects are Accessible.
The Center for Universal Design is another important resource for Webdesigners who need to make themselves aware of accessibility standards. They present seven different principles; Equitable Use, Flexibility in Use, Simple and Intuitive Use, Perceptible Information, Tolerance for Error, Low Physical Effort, Size and Space for Approach and Use.
The first principle (Equitable Use) is important for web designers; “The design is useful and marketable to people with diverse abilities” NCSU
Canadian Standards for Web Accessibility can be found on the Federal Governments website here.
“The power of the web is in it’s universality. Access by everyone regardless of disability is an essential aspect.“ Tim Berners-Lee
Wondering if your design is accessible? Consider using the WAVE Chrome Extension to evaluate your content for accessibility concerns.
How are you incorporating the evaluation of accessibility in your web designs?